Attention Coaches, Speakers, Healers, Small Business Owners,
Entrepreneurs and Aspiring Authors

How to be a best-selling author
before Halloween….

Even if you haven’t written a single word yet!

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Saint Peters, Missouri

Do you:

• Covet the credibility of the title ‘Best-Selling Author’?
• Realize that you could command higher prices for your services and speaking gigs if you had a published book?
• Worry that if you don’t gain some momentum for your business that you’ll have to close it?
• Wonder why other people seem to become a published author so easily, but you just can’t make it happen?
• Want to create an additional passive income stream on your website from having a recognized best-seller in your list of products?

I totally understand your frustration. I’ve written some good books. Readers love them and send me thank you notes. Yet, none of my books have hit bestseller status, despite tons of hard work and thousands of dollars invested in marketing courses.

I’ve also published some terrific books by deserving authors. Despite all our best efforts and intentions, none of them hit best seller status either. When I read that less than 1% of all published books become best-sellers, I wondered why I ever thought I could reach that goal.

However, when I’d meet other best-selling authors and read their books, I couldn’t figure out what missing ingredient made their books popular. Sure, their books were good, but mine were too. I felt like the wall flower at the high school prom!

Thankfully, I met a woman this past January who had the answers to why none of my books topped the best-seller lists. I swallowed my pride and asked her what I was doing wrong.

She revealed that best-selling authors had a few things I lacked:

1. A proven marketing strategy that works in today’s business climate based on an integrated set of best practices, including blog tours, media releases, social media, teleseminars, and internet marketing tools to create MASSIVE exposure
2. A three pronged approach with strategic, focused marketing happening before, during, and after the book’s launch
3. An experienced team to implement that strategy… it’s just too hard for a newbie to do alone

Then a miracle happened….As I talked with this wise woman, an idea started to grow.

I drew a line in the sand and declared that I will create a best-selling book in 2009… and I will invite some of my best clients to join me on the journey.

Are you sick and tired of wishing, waiting, hoping, and trying for that coveted place on top of the best-seller list?

Are you ready to share your knowledge, and finally get the notoriety, status, and publicity that you and your business deserve? (Plus make additional revenue by adding those fabulous two little words after your name… Ms. Jones, best-selling author?)

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Announcing…

The Overcomers Project

THE quickest, easiest, and most affordable way
to become a best-selling author in 2009!

Meet my wise friend, Kathleen Gage. Kathleen’s famous for creating successful book marketing campaigns that WORK, time and time again.

Her list of marketing credentials is a mile long. Even better, she has a sterling reputation for being trustworthy, over-delivering on her promises, and is a great teacher.

Kathleen’s one of the good guys on the internet. I’ve followed her work for years and am THRILLED to introduce her to you.

The world is changing. We are starting to see that cooperation brings better results than old style competition. It’s a new era and we need to work together to create success for everyone, not just for a few. That’s why I’ve teamed up with Kathleen to bring you this fantastic offer to become a best-selling author before your pumpkin gets carved for Halloween!

May, 2009
We come together as a team to write Overcomers, Inc: True stories of hope, courage, and inspiration.

The book is designed to inspire readers to achieve their own greatness through showcasing the skills, personality, and business savvy of each individual author…making it both a great read and a great marketing tool for each author’s business.

All you need to do is write 1 single chapter, sharing your personal story of triumph over adversity that you’ve experienced from your life or your business.

I’ve also partnered with a crack anthology editor, Marlene Oulton, to help us create a fantastic book. Marlene and I will teach you exactly how to write your chapter quickly, easily, and with maximum business impact.

June – July, 2009
Marlene and I will work our magic on the book, getting it professionally edited, beautifully designed, proofed, published, printed, and delivered to each author, plus listing it on Amazon.com and all the other online book sites.

You will receive 300 copies of the book to sell on your website, at speaking events, at local stores, or use to get media attention, additional speaking gigs, or attract new clients.

June – July, 2009
While the book is being produced, Kathleen will teach a series of teleclasses revealing her specific best-selling marketing system so that you can repeat this formula for any other books you may write in the future. After attending Kathleen’s top-notch marketing classes, you’ll know exactly how to successfully implement this system on your own and how to maximize the results of this book campaign.

Here are just a few of the hot topics Kathleen is going to share with you:

• media training,
• how to maximize your blog and website to achieve high book sales,
• teleseminar techniques to encourage buyers,
• email campaigns which will entice others to become affiliates,
• blog tours,
• social media including Facebook, Twitter, Craig’s list, and other on-line calendars – the ‘new’ way of online marketing
• internet marketing tips

Fall, 2009
Kathleen and her staff will run a best-seller campaign for us, complete with a blog tour, media releases, social networking, and an email campaign with at least 70 partners that she will recruit specifically for the authors of this book, teleseminars, and other techniques that will give us MASSIVE VISIBILITY for our book and drive it to Amazon Best-Seller Status!

Kathleen and her team will provide all the written materials you’ll need to send out…

• engaging website copy
• effective email campaigns
• eye-catching blog posts,
• media releases that get published
• training on how to run an effective marketing campaign
• JV recruitment – a ‘must’ to create buzz around the book
• follow-up which is critical to successful sales
• coordination of the whole campaign.

There will even be a video book trailer posted on YouTube promoting our book! And best of all, YOU don’t have to do any of the work!

We’ll be involved so we can learn the process, but Kathleen and her team will do all the heavy lifting for us. How cool is that?!

October, 2009
Our book becomes a best-seller on Amazon.com.

Kathleen and her team follow up with more marketing, publicity, and buzz announcing our best-selling book to the world while you and I celebrate and bask in the glow of accomplishment for a few days.

Then, you start to enjoy your new life (and newfound status) as a best-selling author complete with all the wonderful perks, such as…

• added exposure for your business
• instant name recognition,
• new email subscribers
• and status of being a best-selling author!

I know you might be a bit hesitant to start a new venture in these turbulent times, so I’ve made a short Q & A list of why this is exactly the right time to put your name in neon lights!

A: Cooperation is always more powerful than competition. We can do this easier, faster, and in a more joyful way when we work together as team. Everyone wins.

Consider this project like training wheels on a bike. You’ll learn the system from expert mentors and then have a proven process you can use as many times as you like on your own when you decide to write your own book.

Q: I’m too busy.

A: Once you gone through our basic bootcamp training, you easily be able to write your 1200 word story for this book in a weekend. All the training calls will be recorded and transcripts provided so you don’t have to attend the live event in case there’s a conflict in your schedule. Plus you’ll be able to refer back to the calls as often as you like or whenever you need a quick refresher.

Our team will do all the hard work preparing this fabulous book and creating a kick-butt marketing campaign. Yes, you’ll have a role and some tasks to complete, but we will provide all the marketing copy you’ll need and make it so easy to implement that you can pass it off to an assistant if you need to.

This project was designed to make the whole writing and marketing book process quick, easy, fun and educational.

Q: Will this program be large and impersonal?

A: No way! This book will be just the opposite. There will be plenty of interaction with Lynne, Kathleen, Marlene and your other authors.

In fact, you’ll get an invitation to a private networking group so that you can deeply connect with the other authors. You may just discover your next JV partner, coach, or perfect client in the group. At the very least, you’ll meet other inspiring, like-minded authors and business owners who are going to be taking this journey right beside you.

Q: I already have a book. Why should I do this?

A: If your current book is not selling well, this program will give you the much needed tools to market it more effectively, add new folks to your opt-in list to market your book to, and the ability to honestly claim that you are a best-selling author. This extra bit of clout will make it easier to market your existing books as you will now be known as a proven, best-selling author, not just an unknown newcomer. Plus, you’ll finally know HOW to market that old book and breathe new life into it.

Q: Can you guarantee that this book will be a best-seller?

A: Working together as a team of authors supported by Kathleen’s proven processes and highly skilled staff will give our book the best possible chance to hit the bestseller list. The cards are stacked in our favor.

However, I can’t control any unknowns in the marketplace. The good news is that Amazon ranks best-sellers in many categories. Our book will be listed as an inspirational book, so we should be able to hit best-seller status in that category with ease. We’ll also list it in several other categories to further increase our opportunities to hit the #1 spot.

Q: What should I write about?

A: Look back over your own business and life. What type of obstacle have you faced on your road to success? When did you overcome it and how did you manage to rise in the face of defeat? These are the books that readers enjoy as you share with them a part of your own personal story. It’s ‘up close and personal’ writing at its best… and it sells.

The purpose of this book is to inspire the readers and give them hope. Since you are using this book to build your business, weave in a bit about your business into your story.

You’ll get training and plenty of support from us to ensure that you write a wonderful chapter for our book.

OK, Lynne, what is this going to cost me?

Let’s do some math:

If you wrote your own book and published it, you would spend at least $7,000 to $15,000 dollars getting it edited, designed, published and printed.

Then, you could hire a team to do a best seller campaign, but it would cost you at least $20,000 for them to do it for you.

You’d spend months writing followed by up to a year producing the book and planning your marketing campaign.

Do you really want to invest $30,000 and a couple of years of your life to become a best-selling author?

Instead, you can join my team and become a best-selling author by Halloween for just $3,500. I’ve even put together a payment plan to make it easier for you to be a contributing author in this book.

This program pays for itself. When you participate in the Overcomers Project, you will receive 300 books that you can sell. The retail price of those books will be $17.95.

And, you can order additional copies of our book as often as you like for just the cost of the printing and shipping. You will have a great book that you can use forever to…

• generate income through book sales at speaking engagements or on your website
• attract more clients
• bundle with your other products to offer a compelling bonus
• secure paid speaking events
• garner positive media attention

Plus, when you join this project, I’ll give you a special bonus:

The full digital download of my popular home study course , Teach Your Book, which explains all you need to know to create your own successful information products based on your intellectual property and knowledge.

My satisfied students paid $397 to learn this information last summer. You’ll get it for FREE as my thank you gift.

You have the opportunity to:

• work with me, Kathleen, Marlene, and a team of professionals to write, publish, and market a best-selling book…fast and easy
• re-coup all of your investment and make a profit when you sell your 300 books…plus all you’ll gain from increasing your database
• gain massive exposure for your business
• learn a process that you can repeat with other books and ebooks
• claim the title best-selling author and use it for the rest of your career

I am so thrilled to be your partner in this exciting project!

Here’s to our best-selling success!

P.S. 1 SPECIAL EARLY BIRD BONUS: When you join the Overcomers book team by May 15th I’ll personally help you uncover YOUR perfect story for this book. Just imagine: you and I, on the phone, privately sifting through all your materials to find the most powerful story to highlight your wisdom and your business. Can we create some magic together?

P.S. 2 ANOTHER GIFT FOR MAKING A QUICK DECISION: When you decide to join us and register by April 30th, you will receive 500 gorgeous, glossy business cards featuring the book cover, your name and your personal web address… so that you can easily direct people to your site to buy the book and view your other business offerings. What can a tool like that do for your business?

P. S. 3 Remember, you will also receive the digital version of my Teach Your Book Home Study Program, a 4 session, content rich class that walks you step-by-step through the process of creating information products related to your book. Clients paid $397 for this program last summer. It’s yours FREE when you join the Overcomers Inc. project.

How much income can you create when you package your knowledge into information products?

P.S. 4 PLEASE DON’T DELAY! I don’t want to be pushy, but this program will sell out. I’d hate for you to miss the chance to FINALLY be a best-selling author and raise your visibility in a heartbeat.

Please don’t procrastinate and be disappointed. Register today OR if you still have some questions, call me directly at 636-922-2634 and we’ll talk it over together.