Your Target Audience

Posted by Lynne Klippel on May 28, 2009

One of the biggest mistakes I see new authors make is they begin writing their book before connecting with their target audience. The most effective way to communicate your message to “your people” is to first identify who those people are. In particular, I recommend envisioning one person (real or fictitious) that represents your ideal reader. Then, write the book to that one person.